Email marketing software is an important part of a business' operations because it allows them to communicate with their consumers and build relationships with their target audience. We've evaluated the most well-known vendors and have compiled a list of the best options for small business owners, eliminating all options that are too expensive or complex to use.
GetResponse is a powerful and professional online marketing tool. It includes comprehensive marketing tools like Email Marketing, landing page, WEBINARS, e-commerce, FORMS, and SURVEYS. Its default built-in templates are very professional, that can greatly improve the conversion rate, very worth to have it.
We recommend to turn the Email Marketing Service to Email Marketing Software when you are familiar with the Newsletter work and have enough strength on web development because you don't need to pay a monthly fee so that you can save more than a thousand dollars a year.
MailChimp's built a reputation as an easy-to-use software which requires no coding in its interface. It allows users to build custom email campaigns for different purposes, including custom templates, integration with e-commerce platforms, and more. Another big positive for MailChimp is its analytical technology which provides reports on who’s opening your email, from where, and how they’ve interacted with your emails. This is invaluable information for planning future campaigns and understanding your target audience. MailChimp has a free plan and paid plans depending on what uses you’re interested in.
ActiveCampaign is very popular for many reasons, including their deliverability rates, emphasis on customer support, integration, and affordability. According to Ronald Weir, an email marketer at Stateofwriting
, "thousands of organizations use this software, from startup companies and individuals to marketing departments at large corporations. While it’s not free, you can get a 14-day free trial with ActiveCampaign, which I highly recommend doing to test it out."
SendinBlue has a great email campaign builder which focuses on clear, professional, mobile-friendly emails without any coding requirements – all you use is a drag-and-drop navigation. It also has contact management, tracking campaigns, and email scheduling. It also is API functional so you can integrate it with other systems or applications. Similarly to MailChimp, SendinBlue is available either as a free plan with limited features and email capacity or various monthly paid plans.
Hubspot's all-in-one platform is perfect for businesses, including customer relationship management, email marketing automation, landing page builder, and content management system. Laura Hillman, a marketer at Academized
, warns users that although "the analytics are great, one downside is that the price can often spiral out of budget. The base price is affordable but any extra features will cost you more, which can be a problem for small businesses with lower budgets. It's important to stay aware of this, and then you can use the tool to your advantage."
FreshMail is a cloud-based service targeted for use by small and mid-sized businesses. You can either build your emails via HTML or with drag-and-drop if you’d rather avoid coding at all. FreshMail’s edge is that it includes many auto-responders which allow you to automatically respond to your recipients depending on how they’ve received your message. You can also spam-test your emails to make sure they’ll end up in your clients’ inboxes. Finally, FreshMail’s free plan offers all the platform’s features with no limits. The only difference with its paid plan is how many subscribers you can have on the platform (500 vs. unlimited).
This platform is good to use along with other Zoho applications since they all integrate together. You can see how your recipients are interacting with your emails, and you can test out your messages before you roll them out, making sure it’s optimized for every device. Zoho Campaigns also has a free trial option to test before you commit.
MailJet is software that can be used for transaction or marketing purposes. It has a drag-and-drop editor and built in templates which you can customize to suit your needs. It’s high point is its analytics which lets you compare previous campaign performance and build a campaign accordingly. It will even forecast future campaigns.
MailerLite is good for businesses big or small. You can edit with the drag-and-drop editor or if you’re handy with coding you can get in the HTML editor. It has email stats feature that lets you see your clickthrough and open rates so you can find better ways to increase your clients’ engagement. It also has API function so you can scale it to your requirements. If you have any questions or problems, their support team is available 24/7.