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Enables applications to access data stored in the Salesforce Marketing Cloud platform using the ODBC
The ODBC Driver for Salesforce Marketing Cloud is a software component that enables applications to access data stored in the Salesforce Marketing Cloud platform using the ODBC interface. ODBC stands for Open Database Connectivity, which is a standard interface for accessing database management systems.The ODBC Driver for Salesforce Marketing Cloud allows applications to connect to the Marketing Cloud's data sources and extract data using standard SQL queries. This driver provides a standard way for applications to access the Marketing Cloud data, regardless of the underlying database management system used by the Marketing Cloud.
With the ODBC Driver for Salesforce Marketing Cloud, applications can access a wide range of Marketing Cloud data sources, including data extensions, lists, and tracking data. This driver is often used by business intelligence and analytics tools to extract and analyze data stored in the Marketing Cloud.
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